If you’re looking for a shopping app that combines the best features of all your other shopping apps, check out Clutch Shopping. This brand new app is a combination of shopping apps collected into one simple but powerful app.
I spoke with the CEO, Ned Moore, earlier this month, prior to the December 6 launch of the app. “When you think of shopping on mobile devices, it’s way too complicated now.” He explained that the mobile-savvy consumer now has 7-9 shopping apps for gift cards, loyalty cards, merchant specific apps, a wallet app, a daily deals app, a price comparison app and others.
“Our mission is to simplify that entire process. Clutch is the first mobile shopping platform that unifies gifting, shopping and loyalty all in one place,” said Moore.
Clutch Shopping has many features that make this app versatile, giving you information about both local and online stores. Location services for this app combined with scanning services allow you to find the best deals, whether they’re online or around the corner. “We blur the line between local shopping and mobile shopping,” said Moore.
The Clutch company is located in the Philadelphia area and fairly new, though the team has prior experience with online retail, including Half.com, which was purchased by eBay.
You can buy gift cards from retailers directly from the app. You can add videos, photos and notes to your gift cards to personalize them.
You can also store gift cards you receive to keep them handy when you’re out shopping. If you allow location services, the app can remind you when you’re near a store where you have a gift card to use there.
Save a wish list of products and services and Clutch will notify you of deals on these items. If you allow location services for the app, you can be alerted when you’re near a store that sells an item on your wish list. You can also save favorite stores and see their deals.
“We aggregate about 100,000 deals a day, including daily deals, manufacture rebates, and coupons,” said Moore. The app learns the deals that appeal to you and can send you ones that are relevant. Moore gave the example, “Carolyn shops at Sephora, she’s 1/4 mile away, she has a gift card and she’s a loyal customer. Based on that, we know that she only acts on deals that are 15% and higher, are there things that match up that would be very relevant or that she might be interested in?”
Clutch lets you shop both locally and online. The app can show you local deals as well as online ones. You can scan products using the app to get online reviews and price comparisons, and make purchases directly from the app. “It’s the next generation of shopping that creates a more meaningful shopping experience,” said Moore.
If you’re searching for a product, you can specify the price range you’re willing to pay using a slider bar. The app tells you which local stores are selling the product, the price of the product, as well as the distance to the store.
You can search by product or brand from items such as cars, clothing, computers, flowers, etc.
You can link the app to Facebook to save your friends’ birthdays in a calendar. You can also add birthdays manually and receive reminders of important dates. You can also share products and wish lists on Facebook.
You can save favorite items to your Clutch list. You can save specific items or product categories. You can make this list public and share it on Facebook or keep it private.
“If I’m you’re friend and I’m in the Clutch app and I see your birthday is coming up, I can actually look at things on your Clutch list.” Moore gave the example of someone who has a mountain bike on her Clutch list. You may not get her a mountain bike, but you could get her a bike helmet or a gift card to a mountain bike store, locally or online.
“You can buy a much more relevant gift for someone based on the things they are actually doing,” said Moore.
You can scan your gift cards, loyalty cards and coupons into the wallet part of the app. I found the scanner to be accurate, but had to add information for the coupons to remind me what they were for, the amount of the discount and the expiration date.
The app can store your credit card information as well as PayPal account information, though it’s not stored on the device. According to Moore, this data is encrypted and payment can only be made through the app for online purchases, though updates may allow in-store purchases directly from the app.
To keep your information confidential, you can set a password for the app. You can also sync Clutch with Apple’s Passbook app.
You don’t have to register to use Clutch, but if you do, your data will be backed up and you can sync between devices.
Clutch Shopping is available free for the iPhone, iPad and iPod Touch at the iTunes App Store. An Android app is planned within 90 days, according to Moore.
Clutch Shopping is an app that combines the functions of many other shopping apps in a single app. Whether you like shopping locally, online or both, you may want to check out this free app to make shopping easier for you.
Do you like the idea of an all-in-one shopping app? Which features of Clutch Shopping appeal most to you? Let us know in the Comments section below!