Giving a gift that’s cherished can be a challenge. You think you’re giving the ideal gift, then the next thing you know your gift appears at whydidyoubuymethat.com. Whether you’re unsure of your loved one’s sense of style or just get flummoxed at the idea of giving gifts, tech can help. Wantful is a website designed to make gift-giving an experience to be enjoyed by both the giver and the receiver.
I recently spoke with John Poisson, CEO of Wantful, about the gift-giving service. “We’re in the business of giving gifts, pure and simple. Our job is to help you discover some beautiful products you just don’t find in mainstream retail, and create an experience around a set of those products that’s beautifully presented with the element of surprise.”
How Wantful Works
Wantful asks you questions about the occasion and the recipient, lets you select how much you want to spend (from $30-$500), then suggests gifts for that person. You select your 16 favorite gifts and Wantful compiles them into a custom-made printed gift book it mails to the recipient so they can pick the gift they want to receive.
Wantful wants to get to know the recipient before suggesting gifts. You’re asked questions such as what’s their style, where they like to spend their free time, whether they like to entertain, and what sort of home they would like to live in. You can also choose from categories such as jewelry, accessories, outdoors and entertaining. You can choose gifts that are tailored to a person’s interests, gifts that are indulgent, or a combination of the two. If you’re in a hurry or want to choose a gift for yourself, you can send an online gift book via email.
Wantful then shows you gifts for you to include in your gift book. Each gift shown is in your price category so the recipient doesn’t have to worry about the cost of the gift or the shipping. You select 16 gifts and Wantful will create a custom gift book with your chosen gifts and mail it to the recipient. They can then choose one of the gifts in the book that they want to receive.
Poisson compared the experience to you creating a pop-up shop for your recipient where they get to walk in and choose what they want. “We often hear that people have a hard time choosing, which is great. That makes the gift giver feel good and it makes us feel good,” said Poisson.
Wantful takes pride in the gifts that are available on its website. “We try to find gifts that you and the person you’re giving to will find exceptional. Our job is to help you discover some beautiful products you just don’t find in mainstream retail, create an experience around a set of those products that’s beautifully presented with the element of surprise and ultimately let them choose an item from the 16 you’ve chosen that they really love the most,” said Poisson.
Wantful offers thousands of products, according to Poisson, and they don’t have inventory, the gifts are sent from their partners. So as long as a gift makes one person happy, the company believes it’s worthwhile to offer the product. The company also just launched a corporate gift-giving program and added wine to its selection of gifts.
The website is stunning, well-designed with easy navigation. The images are high quality and the pages are uncluttered. Time magazine named Wantful one of its 50 Best Websites of 2012.
Poisson said that their typical customer is from the mid-twenties to mid-sixties. Gift givers are almost equally male and female. “It’s interesting because it shows that guys find Wantful a great place to shop.” Recipients skew more towards females, about 65% female, 35% male.
Wantful can remind you of birthdays, anniversaries and other important dates each year. The site is about a year old so now Wantful is beginning to send out its first annual reminders to its customers. Poisson explained that the site learns from what the recipient chooses and makes more intelligent choices the next time the giver chooses a gift for that person.
Wantful gifts can be sent from anyone around the world. Currently the gifts can only be delivered within the US, but the company plans to expand internationally next year.
If you’re looking for an elegant way to give a thoughtful gift, check out Wantful.
Are you looking for an innovative way of sending gifts? Do you like the idea of a gift being chosen from a custom gift book? Do you like sites that suggest gifts based on a recipient’s interests? Let us know in the Comments section below!
Other Tech News
Yesterday, Apple announced it will be holding a press conference on October 23. Many have speculated that Apple will be announcing the launch of the iPad Mini, reported to be a 7.85″ tablet without Retina display. Other speculation includes Apple announcing a 13″ MacBook Pro with Retina display and a new iMac.
Yesterday, Microsoft announced pricing for its Surface tablet, due to be launched on October 26. The 32 GB Surface will cost $499 without the touch cover, $599 with the cover. The 64 GB model will cost $699 and includes the touch cover.
Here is the first ad for the Surface, showing how easily you can dance with this tablet:
Microsoft is also launching its Windows 8 operating system on October 26. Stay tuned to The Wonder of Tech for the latest tech news!