Social media is all about sharing, getting the word out to others. For the first time ever we all have free platforms to share our thoughts with the world.
But is anybody actually listening?
With Twitter and Pinterest we may know how many followers we have, how often our posts are retweeted and re-pinned, and when we are mentioned. But do you know the true reach of your message?
Twitter and Pinterest both released new analytics tools recently that give you a much clearer picture of the reach of your messages. Whether you want to see the reach of your tweet or your pin, these new tools can show you if your message is getting through or just getting lost in the social media shuffle. You can also get a clearer picture of your audience, including their location and interests.
You may have fun diving deep into your social media data!
Formerly only available to business accounts, Twitter analytics are now available to anyone who has a Twitter account that’s at least 14 days old. Now you can see very interesting information about the impact of your tweets and the demographics of your followers.
To get started go to https://analytics.twitter.com and log into your Twitter account. Click on Tweets in the upper menu.
You’ll be shown a bar graph of the number of impressions your tweets had over the past month.
Below that graph you can see your most recent tweets and their impressions and engagements. You can see this information for your tweets and replies by clicking on the menu at the top of this list. Click on a tweet to be shown more detailed information, including the number of impressions over the first 24 hours.
The right sidebar shows you graphs with information about the impact of your tweets over the past 28 days. Scroll over the graphs to see more detailed information. You can export the data if you want to save it or view it on a spreadsheet.
Click on Followers in the upper tool bar to get a fascinating look at the demographics of your followers. You can see how the number of your followers has grown over the past year in a line graph at the top of the page. Scroll over a date to see how many followers you had then.
You can also see lists of your followers’ interests. Scroll over each interest to see how many followers share that interest.
➪ Also see, The 15 Best Twitter Tips to Get More Followers!
One of the coolest insights is the location of your followers. You can see how many followers you have by country, state and city in a block graph. Scroll over each location to see the number of followers you have there. A list of cities where you’re most popular is below the block graph.
In the right column you can see the gender breakdown of your followers. Mine are 69% male and 31% female, which surprised me. You can also see a list of the most popular Twitter accounts that your followers are following.
➪ Also see, Free Twitter Analytic Tools: The Ultimate Guide for more ways to measure your Twitter reach.
Under Twitter Cards (if you have them enabled), you can see your biggest fans, those who tweeted you the most, as well as your followers with the biggest influence on Twitter.
At the bottom of the analytics pages, Twitter advises: “The data reported on this page is an estimate, and should not be considered official for billing purposes.” So you can’t take these numbers to the bank, but you can certainly learn a lot from them.
Pinterest has had analytics for a while but recently they were updated and greatly enhanced to show you your most popular pins and your biggest fans. Unlike Twitter, you may have no idea who is pinning and repinning your images because your best pinners may not be your followers.
Limited Access to Pinterest Analytics
Also unlike Twitter, Pinterest analytics aren’t available to everyone. You need to:
1) have a website and
2) get your website verified by Pinterest
➪ See, How to Verify Your Pinterest Account to find out how to verify your website on Pinterest.
After your website is verified you will see a check mark by your website on your Pinterest profile page.
How to Use Pinterest Analytics
In the upper right corner of any Pinterest page, click on Analytics. You’ll then go to your analytics page where you’ll see an overview of your activity on Pinterest over the past month. Below that information you will see which of your pins were the most popular in the past month.
Click on More in the upper right corner of each box or use the menu bar at the top of the page to see more analytics information.
With all information, you can view time periods of 7, 14 or 30 days.
You can see the number of impressions to your Pinterest profile, as well as the pins that got the most impressions. Pinterest will show you which pins were clicked and repinned the most. You can also see your all-time best pins.
Like Twitter you can see the demographics of your audience. You can see the demographics of your audience geographically and by gender. You can also see the interests of your audience and which boards have the most pins of yours. (Hint: be sure to follow those boards!)
Activity from Your Site
Perhaps most important to those of you with a website is the section on activity from your website. You can see the number of impressions the pins from your website got on Pinterest, as well as the growth (or decline) over time. Analytics also tell you which pins got the most repins and clicks. You can also see the most popular pins of all time from your site.
Click on the All Apps button on the right side of the page if you want to filter the results by the device used to pin, such as iPhone, Android phone, iPad, etc.
You can export the data if you want to analyze it on a spreadsheet.
My analytics for the past month are a bit skewed because I was away from the Internet for a week, which doesn’t happen in my typical month. Yet, in spite of my absence, my Pinterest impressions and traffic to this site grew tremendously.
My Twitter traffic was down this past month, which was to be expected because I didn’t tweet while I was away for a week. I will continue to look at these analytics in the future to get a more accurate picture of how social sharing is bringing readers to The Wonder of Tech.
Have you checked out Twitter and Pinterest analytics? Were you surprised by the results? Are the demographics of your audience what you expected? Let us know in the Comments section below.
* Twitter and Pinterest ornament image (edited) courtesy of Esther Vargas via Flickr and Creative Commons