When you post a tweet you want it to be noticed and nothing makes a tweet noticed more than an embedded image. When you include an image in your tweets, you greatly increase your engagement on Twitter.
By adding an image to your tweet you can increase the chances of that tweet being retweeted more than any other factor. You can also tweet a more powerful message with an embedded image to overcome the 140 character limit.
Proof of Effectiveness
Last year Twitter examined the impact of various factors to see how much increased engagement a tweet could have. The most important factor was including an image, with the chance of being retweeted 35% higher for those tweets which included images.
⇒ See, Twitter blog What fuels a Tweet’s engagement?
Buffer did a similar study in 2013 and found that adding an image to a tweet improved engagement by even a larger percentage. Tweets with images had:
- 150% greater chance of being re-tweeted
- 89% greater chance of being favorited
- 18% greater chance of having a link clicked
⇒ See, Buffer blog, How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites
But adding an image in a tweet is challenging. If you do it wrong, you will just be adding a link to an image which isn’t nearly as effective.
You be the judge. Which tweet is more engaging to you?
— CarolynNicanderMohr (@wonderoftech) February 24, 2015
How to Embed an Image in a Tweet Easily
The easiest way to embed a photo in a tweet is to use the Buffer Chrome extension. This extension allows you to add images that will be embedded in your tweet, in addition to scheduling the time when your tweet will be published.
Check out my full review ⇒ Buffer: The Twitter Tool You Should Be Using
Buffer Share Image Button
When you add the Buffer extension to Chrome, you’ll see a Share Image button when you hover your cursor over an image in an article.
Click on that button and you’ll get a pop-up window with a composed tweet including the title of the article and the link to the article. You’ll also see the image that will be embedded in the tweet.
- Add to Queue
- Share Next
- Share Now
- Schedule Post
Be sure to pay attention to the number icon that tells you how many characters you have left in your tweet. Adding an image uses up some of your 140 characters.
You can also embed images in tweets from your computer by clicking on the Buffer button in an article or the Buffer icon in your toolbar. When the window opens to compose the tweet, click on the camera icon to choose an image from your computer.
If you don’t have a Buffer account, you can embed an image in your Tweet from the Twitter website. Click on the Compose icon, then write your tweet. Click on the Camera icon in the Twitter window to choose an image from your computer. The image will be embedded in your tweet.
Are you more engaged with tweets that have images embedded in them? Have you ever tried to embed an image in a tweet only to discover that a link to the image was included instead? Have you used the Buffer Share Image button to embed an image in a tweet? Let us know your thoughts in the Comments section below!
Carolyn is away from the Internet capturing photos to embed in Tweets but articles will continue to be published here at The Wonder of Tech while she’s gone. She will return on March 16 to respond to comments.