If you’ve been on the Internet or have watched TV this week, you probably heard that Oscar Host Ellen DeGeneres succeeded in her goal to post the most re-tweeted tweet in Twitter history. This selfie of her and her best buddies was retweeted so often that Twitter broke on Sunday night.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Getting traction on Twitter can be challenging. If your name isn’t Ellen DeGeneres, you may be wondering whether anyone is paying attention to you on Twitter. You might send out a tweet that seems to end up in a black hole, with no one paying attention to your important message.
How can you learn how effective you are on Twitter? How can you know whether your tweets are disappearing into an abyss? Your follower count increase but a follow from someone who has 1 million followers is very different from a follow from someone who has 100 followers.
You can see how measuring your impact on social media could be a bit complicated. The good news is that there’s a free tool to help you gauge your activity on social media.
SumAll is a service that gives you a social media report card for Twitter and many other social media sites. SumAll analyzes your activity across your social media accounts and provides you with graphs and daily and weekly reports of your activities so you can see how you’re doing. You can connect your accounts at Twitter, Facebook, Google Plus, Instagram and many more sites.
If you love data you’ll enjoy the graphs SumAll provides to track your activity. You can set time periods and hone in on a specific date. You can compare time periods and different measurements. For example, you can see whether following more people on Twitter increases the number of people who follow you.
You can also compare between social networks and get a tally of your followers on all of your connected networks. You’re probably more popular than you thought you were!
SumAll can also be used by businesses to track marketing campaigns and revenue from online sales. You can set goals and track activity on sites such as Amazon, eBay, Paypal, and more.
Getting Started with SumAll
To get started with SumAll, sign up for an account with your email address and connect the social media accounts you want it to monitor.
SumAll guides you through the process with a tour to get you started. You can also watch this video to show you how to set up an account:
Once you’ve connected your accounts, SumAll lets you know that it’s indexing your social media activity which could take a little while. You can have SumAll email you when your reports are ready or you can keep checking the SumAll website.
SumAll provides you with daily and weekly reports of your activity on the social media networks you’ve connected. Here’s my SumAll report from last week:
You can also get in-depth information from graphing your activity using SumAll. You can see your activity over time and compare different social networks. If you aren’t sure what a line on the graph means, point your cursor to it and a pop up window will explain what you’re seeing.
You can track information on Twitter including:
- Mention reach
- Retweet reach
You can also compare information with other social networks.
Looking at the graphs you can see which days you were the most engaging on social networks and whether engagement among social networks is consistent. If you have a website you can connect your Google Analytics account to see if your most active traffic days on your site correspond to your most active days on social media.
You can see how often you posted content across your social networks to see how active you’ve been. You can compare this and see if posting has gained you additional followers.
You can also measure the “Energy of Your Community” which is the total advocacy of your connections on your social networks. You can come up with your own custom measurements, such as number of followers on Twitter + number of followers on Google Plus.
As with most social media, the key to Twitter is to engage. Focus on sharing others’ messages if you want your message shared. Stick to the 80/20 Rule, with 80% of your tweets supporting others, retweeting others’ tweets or articles, and just 20% of your tweets sending out your message.
Sharing Your SumAll Report Card
SumAll can automatically share your social proof. In Settings you can allow SumAll to tweet your report card weekly and/or monthly. SumAll will tweet to the world from your account the tally of your best performing stats. SumAll can also tweet a “thank you” each week to your top three followers, based on their retweet reach.
You can also get your SumAll report card on the go. Download free SumAll apps for:
The app has basic information for you on the go, a glimpse of how you’re doing for the day, week and month.
What Else You Need to Know
SumAll is in beta mode, meaning it’s in a trial phase, though anyone can sign up to try it. The service is free so far but no word has been given from SumAll about what the fees will be for their service when it comes out of beta mode.
SumAll has been around for over two years and already is used by over 40,000 companies. You can find out more from SumAll from its Year in Review.
Have you been looking for a way to monitor your activity on social media? Have you ever used SumAll? Are you trying to break Ellen’s record for most retweets? Let us know in the Comments section below!