Q. Hashtags still confuse me. I read your article about hashtags and know I should use them on Twitter but I don’t know which ones to use. How can I find out which hashtags will be the best ones for me? I really don’t want to spend hours researching hashtags.
A. Great question. You’re wise to want to use hashtags effectively. According to Twitter, “Tweets with hashtags (the # symbol, immediately followed by the subject or keyword related to the Tweet) can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”
But hashtags can be very confusing and you don’t want to spend a lot of time analyzing which ones are the best for you to use. A service called RiteTag has introduced hashtag grading to give you instant grading of hashtags, as well as other features such as scheduling your tweets and analyzing your use of hashtags.
RiteTag is free to use, including hashtag grading, with extra features included for users who pay for a premium plan.
I first wrote about RiteTag in Tag! You’re It! All About #Hashtags and since then the company has introduced many new features to help you make the most of Twitter. One of my favorites is their automatic hashtag grading system. When you use their Chrome or Firefox extension, your hashtags are graded with color-coding:
- Gray – Unused
- Blue – Good
- Green – Great
- Red – Overused
The good news is that you can see the grades of your hashtags from within the tweet you’re composing, you don’t need to go to a separate website. You can either use the extension, a Tweet button, the RiteTag website or the Twitter website to draft your tweet. If you pay for a premium RiteTag plan, you can even use Hashtag Grading within third-party Twitter services such as Buffer.
How To Use RiteTag Hashtag Grading
To use RiteTag Hashtag Grading:
1. Sign up for an account at ritetag.com.
2. Download the RiteTag Chrome Extension.
3. Begin writing your tweet. You can write your tweet using the:
- RiteTag extension
- Tweet button on an article
- Twitter website
- RiteTag website
RiteTag will give you real-time grading of a hashtag you want to use.
When you’re writing your tweet using the RiteTag website or extension, click the #✓ to see the grades of the hashtags you want to use.
No need to go to a different website or conduct a separate search, you can test different hashtags within a tweet to see which one should give you the best results.
For example, if you wanted to send a tweet about the recent article Waterlogue Transforms Your Photos into Beautiful Watercolors! at The Wonder of Tech, you may be unsure which hashtag to use. This image shows how you can use RiteTag to guide you to the most effective one:
Instead of researching whether #photos or #photography is the more effective hashtag, you can automatically see which is better within the tweet as you’re writing it.
You can also get suggestions for related hashtags in the extension or on the RiteTag website. Enter a word in the search box on the right and click the magnifying glass/search icon. RiteTag will give you a list of ten hashtags commonly associated with your search term and show you the color-coded grading for each one.
RiteTag Analytics can also help you determine which hashtags have been most effective for you, regardless of their grades. Go to the RiteTag Stats page to see the top performing hashtags for your Twitter account. You can also see them from within the extension by clicking on My Top Performing Tags. You can view the:
- Number of times a hashtag was used by you
- Average number of clicks
- Average number of retweets
- Average number of favorites
Clicking on a category heading will rank your hashtags in order. You may find that a low-graded hashtag actually gives your tweets good results. For example, when I use the hashtag #Shopping, which is graded red, I get the highest average number of clicks on links in my tweets.
Scheduling Your Tweets
You can also use RiteTag to schedule your tweets to be sent out at regular intervals or at scheduled times. Using the RiteTag Extension, you can click on Auto-schedule, Tweet Now or Schedule to determine the time and day you want your tweet to be posted.
RiteTag is free to use for up to five tweets per day. With the free plan you can also get hashtag grading, tweet scheduling, browser extensions, analytics and other features.
Paid plans are available to give you other features, including more tweets per day and hashtag grading in third-party Twitter tools such as:
A chart of the different plans, including pricing and features, is available at the RiteTag Pricing page.
To learn more about RiteTag, including Hashtag Alerts, check out RiteTag’s Hashtag Academy.
To make the most of your tweets, check out RiteTag. You can see which hashtags are the most effective and which work best for you. Schedule tweets to be sent at optimal times within the RiteTag Extension or on their website.
Do you research which hashtags are the best to use? Have you used RiteTag to grade your hashtags or schedule tweets? Have you looked at your hashtag analytics to see which hashtags are the most effective for you? Let us know in the Comments section below!