Pinterest has introduced another new feature to help you find interesting pins: Follow Your Interests. Now, in addition to following pinners and boards that interest you, you can follow topics of interest.
Your Pinterest Home Feed can contain not only pins from people you’re following, but also pins on topics of interest to you. This change may drastically change the way you use Pinterest as well as other social media sites!
How Follow Your Interests Works
Now you can make your Pinterest feed more relevant to you by adding Interests to follow. To begin following Interests:
- Search for a topic or
- Click on the three stacked bars on the upper left corner of your Pinterest page and choose a Category:
When you click on a Category you’ll see Related Interests listed on the page that come from Pinterest’s Guided Search feature that was introduced earlier this year.
Click on a Related Interest and click on the Follow button if you want pins from that Interest to appear on your Home Feed. You can also follow the Guided Search suggestions to other Related Interests until you find an Interest you want to follow.
You can see how many people are following that Interest and how recently active the Interest is.
Pinterest is rolling out this feature so some topics may be follow-able while others aren’t. When Pinterest first announced this feature, it linked to the Pinterest Explore page with topics to follow. As of this writing, not all of those topics are available to be followed. You can still have fun searching through those interests, though!
Follow Your Interests on Mobile
How to See Which Interests You’re Following
Seeing which Interests you’re following is easy.
- Go to your Profile Page by clicking on your name in the upper right corner of Pinterest.
- Choose Your Profiles & Pins from the drop-down menu
- Click on Following on the right side of the menu
- On the Following page, choose Interests
From there you can see which topics you’re following and unfollow any that are no longer interesting to you. You can also go to the Interest page and click on Unfollow.
How to Make Sure Your Pins Are Found
With more than 30 billion pins, Pinterest is a treasure trove of visual information. But when you’re trying to get your pins noticed, well, you have a lot of competition.
You can increase the chances of your pins being found by those who are following their interests and using Guided Search by including #hashtags in your pin descriptions. Make it easier for Pinterest to categorize your pins to increase the chances of your pins being seen!
Why Follow Your Interests Is a Game-Changer
Follow Your Interests may be a revolutionary way for social media to become more informational. With most social media sites you follow people, not interests. You connect with your friends on Facebook, follow people on Twitter, Flickr, Instagram, and Google Plus. But Pinterest is changing the formula by adding Interests to the equation.
You’ll be able to see interesting pins in your Home Feed even if you aren’t following the pinners. By letting you follow Interests Pinterest increases the likelihood that your Home Feed is filled with pins you’ll want to see, potentially making the site even more engaging.
Someday Twitter may update to let you follow #hashtags so that they appear in your stream. Facebook may let you follow interests in your News Feed. You may be able to get targeted content in other social media, making these sites more interesting to you.
A Proud Moment
When Pinterest first announced Follow Interests and linked to its Explore page, guess whose image was featured under Group Boards, front and center?
That’s right, The Wonder of Tech image from the article How to Use Group Pinterest Boards to Make Your Pins Go Viral! was featured on Pinterest. Yea!
“Group Boards” is not yet a topic that can be followed but perhaps some day it will be!
Are you excited about following your interest on Pinterest? Do you wish you could follow your interests on other social media sites? Which topics are you following on Pinterest? Let us know in the Comments section below!
* Pathways image courtesy of Nick Kenrick (edited)