With over 600,000 apps in the iTunes App Store and 450,000 apps in Google Play you might think that there are no more apps to be developed.
MEDL Mobile disagrees. MEDL Mobile is an app incubator that takes ideas and turns them into apps for sale in the iTunes Apps Store and Google Play.
If you have a great idea for an app that hasn’t been developed yet, but you don’t know how to develop an app, MEDL Mobile may be your answer. Let’s say you have an app idea, such as Ivanka Trump did in her recent tweet, “There should be an app to identify the closest ice cream truck.” Your idea may be pure genius but you have no idea how to create an app, much less get it into the iTunes App Store or Google Play. Your options are:
- forget your idea,
- figure out how to do it yourself,
- hire an app developer, or
- check out MEDL Mobile.
MEDL Mobile takes these ideas, develops the apps, and then submits them to the iTunes App Store and Google Play.
That’s right, all you have to do is submit the app idea to MEDL Mobile and they do the rest. So what do you get for your idea? If your app idea is accepted by MEDL Mobile, they pay you 25% of the profits from the app.
I recently interviewed Rob Shoesmith, Digital PR Specialist at MEDL Mobile, about the process and how it works. Shoesmith informed me that MEDL originally developed just for iOS (the iPhone/iPad/iPod Touch operating system), but the company has recently expanded to developing apps for Android. The app suggestions MEDL Mobile receives are “predominately for the iPhone but we have noticed an increase in app ideas for Android. The Android operating system is present on many smartphones these days so we were expecting this,” said Shoesmith.
MEDL strives to develop an app for both iPhone and Android, but sometimes an app is a better fit for only one of these. “In an ideal world we would love to develop an idea for both platforms which ultimately gives us a larger customer base. We agree that some ideas are suitable for a different platform and fine tune the idea and release the app on the operating system we feel will have the most success,” said Shoesmith.
MEDL doesn’t accept all ideas. Many ideas are rejected because apps already exist or they involved copyrighted material. MEDL’s criteria include:
MEDL makes submitting app ideas easy. In fact, they have a free app called App Incubator for submitting apps: iTunes App Store and Google Play. You can also submit your app online at MEDL Mobile’s website.
MEDL warns that they are swamped with app ideas so a wait of several months to hear a response is common. Shoesmith explained, “Normally I can tell if an idea has potential within the first minute of reviewing the idea. We have received some excellent ideas but sometimes we have to weed through the bad ones. Common problems we explain with ideas being sent into us include ideas using copyright material, app ideas that are already on the Appstore and not original enough or ideas that cannot be developed due to Apple’s and Google’s development guidelines.”
To increase your chances of success, try to offer unique ideas that aren’t already available as apps. Shoesmith advises, “We have received tens of thousands of ideas for iPhone apps so to stand a better chance of having your idea being developed, I’d suggest sending us simple but unique Android app ideas.”
If your app idea is rejected, all hope may not be lost. If an app idea is salvageable, MEDL will offer suggestions to improve the app idea and increase the chance that a future submission will be accepted. “The problem we face is that reviewing ideas is a time consuming process and have to make sure we choose only the ideas we feel have a competitive advantage in the various App Stores,” said Shoesmith.
If your app is accepted by MEDL, they will pay you 25% of the app’s gross proceeds after they’ve broken even for their costs of developing and marketing your app. If you want more than 25% of the proceeds, you can hire MEDL to develop an app for you.
Here’s a YouTube video showing you the process in action:
Examples of Apps
On the website MEDL gives the example of a best-selling app in the iTunes App Store earning $10,000 a day, which would net you $2500 a day for submitting your idea to them. There is no guarantee however that your app will be a best-seller.
Examples of MEDL Mobile apps include Boxhead, Problem Halved (Rob Shoesmith’s app), Note to God, DJ Pauly D Beat That Boardwalk, and The Honey Badger Don’t Care. Boxhead was named by Mac World’s Appolooza as one of the 25 Best Apps of All Time.
If you have a brilliant app idea, check out MEDL Mobile. And if you do develop an app, be sure to let The Wonder of Tech know!
Have you ever thought of an idea for an app? Have you ever searched for an app only to realize that one didn’t exist? Do you like the idea of submitting an idea and having someone else develop the app? Let us know in the Comments section below!