The Wonder of Tech welcomes guest author Manickam Vijayabanu who wrote the following article explaining the website HootSuite. If you are feeling overwhelmed at keeping up with your social media sites, HootSuite might be your best solution!
As Social Networks continue to grow, connecting people and exchanging information becomes much more time-consuming due to the immense traffic and your increasing connections. You may own a business, want to create an online promotion campaign or just want to keep up with your contacts. How do you effectively manage multiple social network accounts with your busy schedule? For instance, what have you done with today’s tweets? What about your Facebook profile update? How about LinkedIn and MySpace submissions? Doesn’t it drive you crazy!?
Sharing information across multiple social networks has grown very rapidly, presenting big responsibilities and challenges. Whatever sites you become active with, the final question may arise, how much time and effort does it take to keep up with your sites? Cost does matter with Everything! So what is the best way to manage all of your accounts with less effort?
Try HootSuite! A simple and efficient online tool to handle multiple social network sites from one place. It will surely enhance your social networking experience.
What Is HootSuite?
Basically, HootSuite is a Social Media Dashboard! It helps people and organizations manage multiple social networking accounts being within a single website to identify, schedule messages, manage marketing campaigns, develop your audience and more importantly to distribute your targeted communications across multiple networks from within a single environment. Very impressive!
How To Setup a HootSuite Account?
HootSuite is a simple tool and creating your own account is very easy. HootSuite has provided very clean and intuitive user interface screens for easy navigation. You can setup your account and social networking connections less than 10 minutes and can make use of the tool as soon as you have created your account.
HootSuite offers two types of service packs, as Basic and Pro. Basic is entirely Free and allows you to connect up to five social network environments, and also provides free Social Analytics and feed options. Pro packages cost $5.99 per month and HootSuite offers a 30 day free trial period.
Go to the Hootsuite website and choose the Basic Plan option. The site will guide you through the initial setup. Just complete the setup and in the next the step, site will navigate for Social Network stream additions. (Note: Basic package offers only the following networks – Twitter, Facebook, LinkedIn, MySpace, Word Press, PingFm, Foursquare and Mixi). I would highly recommend to start with Basic package initially, then you can ramp towards a Pro package, if you feel that would be useful to your business.
Key Features and Benefits:
Here I have consolidated few key features and benefits from both Basic and Pro HootSuite packages. Technically, Pro package offers various security features and also extends other analytical functionality which may really help to manage your social network accounts in a more professional way. A Pro package is especially useful for a business with several employees authorized to post on its social network sites. For example, with HootSuite Pro you can coordinate individual user access, administrative privileges, team member management, and schedule maintenance. The analytic reports generated by HootSuite will help you keep track of your activity on all of your accounts on all of your social networks.
1) Message Scheduler:
This is one of the more noteworthy features of HootSuite. For instance, what is the best practical and effective way to handle updates to multiple social networking accounts during your vacation? HootSuite extends its hand to help in such situations and can be a real time-saver. You can compose all your tweets, article submissions, messages and even team delegation upfront according to your free time. You will be able optimize your messages ahead by scheduling the delivery at the best time and date to reach your audience.
HootSuite even offers the option of scheduling your messages up to a month ahead of time! A perfect Social Network scheduler. For Twitter enthusiasts this will become a real time saver, since you can compose all your deep-laid tweets at your leisure time and have wider choices to distribute those tweets evenly which keeps you connected around the clock.
2) HootSuite – On The Go:
This is a compelling and handy feature. HootSuite mobile apps are useful for On The Go. Since HootSuite is an Internet based application, you can access your account wherever you have Internet access. HootSuite has released their mobile app versions for smartphones like iPhone, Android, Blackberry and more, which will make your life easier and better connected while on the go.
3) Distributed Messages:
Compose your tweets or messages in one place and distribute them to multiple networks at same time or according to your set schedule. A real hassle-free communication tool with no need to log in to individual accounts. It will surely save you enough time so you can plan for other activities.
4) Email Confirmation:
Are you scared about your scheduled messages delivery status? No need to worry. HootSuite offers email confirmation as and when your scheduled updates post to let you know everything went as planned.
5) Security and Profile Management:
This is an especially important feature for businesses. With the Pro package, HootSuite allows you to authorize members for your account and also to define member level access rights. This feature provides additional and enhanced protection for enterprise teams when posting business level social profiles. This feature can be used for both web and mobile accounts.
6) Collaboration and Team Delegation:
If your type of business is spread out across many locations and you want to closely monitor your social network posts, HootSuite certainly will help to fine-tune your team delegation and intensify core monitoring processes. Being an admin account holder, you can always manage contributions from multiple users and can share the data across team members without sharing the passwords.
HootSuite offers multiple language support for language localization. French, Italian and Japanese are available, to mention a few, and more languages are in the pipeline.
For every person or business, time, effort and cost are vital components to becoming successful. If you feel you or your business receives overwhelming responses from your web and social networking sphere, you can surely think about HootSuite to make your life more easy and to provide you with a more organized way of communicating on social networks. I anticipate people who travel a lot or delegate often with team of people will be able to benefit from monitoring their social media accounts on a single platform using HootSuite.
Just try it and have fun!
Have you become overwhelmed with keeping up with your social networks? Have you been looking for a way to keep up with it all? Have you tried HootSuite? Let us know in the Comments section below!
Guest Post By Manickam Vijyabanu
Manickam Vijayabanu, an IT professional and Blogger from Baltimore, Maryland who writes articles under – MediaCrayon
MediaCrayon is all about interesting articles and content from diversified fields where I love to discuss anything about Technology and Creativity.
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