Google Search is such a powerful tool that the trademark “Google” has become a verb.
Q. How do you get to Carnegie Hall?
A. I’ll Google it.
As Google has increased its dominance in the search engine field, its search features have continued to evolve. The most recent evolution is the release of Knowledge Graph, a feature that brings a new dimension to your search results.
When you search on Google, you see the results in the familiar format of a list of relevant sites with perhaps a map and some images. Knowledge Graph keeps those results, but also offers suggestions in a new right-hand column that direct you to expanded results.
For example, a Google search of “Philadelphia” brings up a list of Internet sites about the city. The Knowledge Graph shows a map of the city, geographical information, places of interest and a link to results about the movie “Philadelphia”.
If you’re interested in learning more about the movie Philadelphia, click on the link in the bottom of the right column and you will be taken to the search results for the movie.
Think of Knowledge Graph as Google trying to get to know you better, how you think and what you want from your search results. Similar to Amazon suggesting books that you might like based upon what you have read, Google Knowledge Graph makes suggestions of what else might interest you on the web. Google learns what type of information you’re looking for and tries to offer that in addition to providing its regular search results.
Here’s a video from Google explaining how Google Knowledge Graph works:
Knowledge Graph is designed to get smarter over time. As of now the feature has entries for 3.5 billion facts, with more facts being added constantly.
Not Quite Yet?
As exciting as this new feature for Google search is, you should know that the feature is being launched gradually. Knowledge Search is available right now only for English-speaking countries whose name is the United States of America. Other countries and other languages will be getting this feature in the future.
In a delicious/frustrating stroke of irony, I could not get Knowledge Search to work using my Google Chrome browser, nor would it work on Firefox or Opera. Knowledge Search did work for me however on Microsoft’s Internet Explorer and Apple’s Safari browsers. What I concluded was that when I am logged into my Google account connected to a Google+ account, as I was on Chrome and Firefox, Knowledge Graph doesn’t show up. When I log out of that Google account, Knowledge Graph appears. I’m thinking Google didn’t intentionally bar Google+ users from having access to Knowledge Graph but that seems to be what is happening. I predict this will be remedied very soon.
Google Knowledge Graph is also not available for every search term yet. The feature seems to work best for searches involving one or two words. Have fun playing around with it and seeing the results.
Go to Google and search for a term. See if Google Knowledge Graph shows up. If not, make sure you’re only using one or two words in your search, such as “Philadelphia”. If it still doesn’t appear, log out of your Google account and see if it works. If you’re still not seeing Knowledge Graph, you may be in a country where this feature has not yet arrived.
Have you tried Knowledge Graph yet? Do you find the added column of results to be helpful? Let us know in the Comments section below!