In a move reminiscent of the Pepsi Challenge, Bing is challenging Internet users (a/k/a people) to test which search engine they prefer. By visiting the Bing It On website, you can take the test to see which search engine produces the results most helpful for you.
Enter a search term and the site brings up side-by-side search results from Bing and from Google. You aren’t shown which side is Bing and which is Google. The survey says it shows result from Bing Snapshot and Social Search vs. Google Knowledge Graph.
At the top of the screen you can choose which search engine produced results that are more helpful to you. You can vote: left, right or draw. You do this five times to determine which is the winner.
Here are my results for a search of “London”:
I voted for the right side because of the layout of the search results. The images and the subcategories made the results easier to find what I was looking for and navigate to other sites.
Continuing, I searched four other terms: Wonder of Tech, Philadelphia, Obama and Romney. I chose my preferences based on the layout of the information and, with the latter two searches, the timeliness of the information presented.
Here are my results:
Bing came out the winner in 3/5 search results in my Bing It On test.
Your Results May Vary
Were the search results shown in Bing It On an accurate portrayal of what the actual results would be if I visited google.com and bing.com?
Here are my search results for searching “London” at google.com:
Note that the right side of the screen shows useful information from Google that wasn’t shown in the Bing It On search results. The Bing It On comparison showed the web search results from the left side of the page (which the challenge results page explains), but left out the Google Knowledge Graph panel on the right which could be very helpful.
I also visited bing.com to see if their search results were accurately portrayed in the challenge results. Bing It On didn’t include the right side panel information for Bing search results, which can provide other useful information, especially if you have signed into Bing using Facebook and/or your Microsoft account.
Here is the side panel that appeared on my search results for searching “London” at bing.com:
These results can provide additional information from Facebook friends and other experts around the web. For example, if you’re planning a trip, you can find out if any of your Facebook friends have posted on that destination by linking your Facebook account with Bing.
Neither Bing nor Google search results were wholly represented by the challenge results, but the challenge can still show you that checking with more than one search engine may provide more thorough results.
Bing vs. Google
Over five million people have taken the Bing It On challenge, according to Bing, with the results showing the Bing is preferred over Google 2:1. Based on the traffic to The Wonder of Tech in the past month, Google is the most popular search engine for readers with 63% of visitors having arrived at this site from Google, while 0.51% arrived from Bing.
Vote in today’s Wonder of Tech poll and let us know the results of your Bing It On Challenge:
Also Found in Stores
If you’re lucky enough to live near a Microsoft store, you can take the challenge at the store and perhaps be rewarded for your efforts. I visited my local Microsoft store earlier this week and was given a $25 gift card at the store for taking the challenge there.
You can check the Microsoft Store website to find a store near you.
The Bing It On challenge may not show all the benefits of using either Bing or Google, but can open our minds to exploring other search engine options. Next time you conduct an important search, consider using both Bing and Google to give you the maximum relevant results.
Have you ever used Bing? Do you use Google exclusively? Have you considered other search engine options? Let us know in the Comments section below!