If you have a closet full of dresses but nothing to wear, check out 99dresses, a new Internet site designed to expand your wardrobe infinitely!
99dresses is a site where people can exchange their gently worn dresses for other gently worn dresses on the site. To get started, go through your closet and find dresses in good condition that you’re willing to sell. Take pictures of them, either on a person or on a hanger, and head to the 99dresses site. Sign up for an account using either your Facebook account or your email address, then upload the pictures of your dresses. You need to include the size and manufacturer of the dress and 99dresses will suggest a price, but you can set whatever price you want.
The dresses must be in good shape, gently used without defects, stains, rips, etc. Their standard is, “if you’d be embarrassed lending the dress to a friend, then it doesn’t belong at 99dresses.”
99dresses will list the dress for you, cropping the background out of the photo so it looks like this.
You earn Buttons, the site’s online currency, for each dress that you sell. You can use these Buttons to buy dresses on the site. Buttons can be used so long as you are a member of the site, but they expire one year after you earn them.
Browsing through the dresses is fun and easy, you can search the dresses according to your size. If you don’t find any dress you deem Button-worthy, don’t worry, more dresses are uploaded every day.
If you want to buy a dress but haven’t yet earned enough Buttons to pay for it, no worries. You can buy Buttons for $1 apiece. The site runs promotions where they give away Buttons. Right now, the site is offering 5 free Buttons for each picture of a dress that you upload for the first three days of your membership, up to a maximum of 25 Buttons.
If you change your mind and decide you can’t part with a dress you have listed for sale, you can withdraw the listing so long as it hasn’t been sold yet. If you buy a dress, then change your mind after you receive it, you can re-list it to earn Buttons.
Similar to eBay, buyers and sellers can leave feedback so you can steer towards members with high positive feedback. The site is brand new in the US, having launched on March 28th, so there isn’t much feedback yet.
The founder, Nikki Durkin, is a 20 year old girl from Australia now living in San Francisco. She was inspired to start this site when she saw her friends at boarding school exchanging dresses and wondered what it would be like if she brought this concept to the Internet. She started this site in Australia and it proved successful immediately with 4500 dresses uploaded and 3500 dresses sold within the first four months.
Her charming video explaining the site is worth watching:
Nothing else is sold on the site yet, so don’t look for accessories or other types of apparel, but they have plans to expand soon.
Do you have a closet full of dresses that you would like to exchange for other dresses? Would you like to trade them for other dresses? Does the idea of an infinite closet appeal to you? Let us know in the Comments section below!
I am away from the Internet but will return on April 8 to respond to your comments. I will be posting more Wonder of Tech article when I’m gone!